I’m Alex. I help soul-led women grow with Meta ads, without the overwhelm.
ARE WE THE RIGHT FIT?
Happy to meet you!
Meta ads strategist, mentor, and the calm voice in your corner since 2018. I’ve helped 100+ business owners reach new people, grow their audience, and turn it into sales.
Does opening Ads Manager make you want to close it again?
Believe me, you’re not alone.
Most of the women I work with are brilliant at what they do. They’ve got a proven offer, clients who love them, and a mission that matters.
What they don’t have is the confidence to run ads without worrying they’ll break something, waste money, or get hacked.
That’s where I come in.
I sit with you, explain things simply, and show you exactly what to do. Or I take it off your plate completely. Either way, you’ll never feel stupid for asking.
MY STORY
How I ended up here
(it wasn’t the plan)
In 2014, I was seven months pregnant with my second son when my NHS team was made redundant.
Too close to maternity leave to be moved, I had a choice: panic, or reinvent.
I reinvented. I retrained as a Virtual Assistant, and my own business was born.
From there, I moved into content marketing. Then 2020 happened. Lockdown, two kids at home, and a mental load that made writing all day impossible.
So I stripped everything back and kept only my Meta ads clients.
And my business boomed.
It turns out ads make sense to me in a way they don’t for most people. I spot patterns fast. I’m also creative at heart (musical and crafty), and that mix of analytical brain and creative instinct is exactly what good ads need.
I just know where to look. No magic well, maybe a touch). You can be safe that I know what I’m doing.
WHY I WORK THIS WAY
I’ve burnt out five times. So no, I won’t tell you to hustle harder.
I know what happens when sensitive, driven women are told to just push more.
So everything I do is built around sustainable growth. Strategies that protect your energy. Funnels that work while you’re living your life.
Here’s what I believe:
→ You don’t need a big budget to start.
→ Ads don’t need to be slick. Real, authentic content wins in 2026.
→ Boosting a post for £1 is not a strategy. #sorrynotsorry.
→ Your funnel matters more than the flashy stuff. Ads will expose a leaky one, fast.
→ You don’t have to build a business that looks like anyone else’s. It's time to use Meta ads to amplify the real you.
The women I love working with
I work with coaches, healers, and service providers who are spiritually open and practically grounded. Tarot cards + spreadsheets are my jam.
You’re probably:
→ Already doing well, but seeing the same faces every launch
→ Mission-led, and ready for your work to reach more people
→ Happy to collaborate, not delegate and disappear
→ Done with marketing that feels pushy or unnatural
I especially love helping women be courageous about advertising. Because your work deserves to be seen.
If you want someone to promise overnight results or follow your strategy blindly without any input, I’m probably not your person. And that’s OK.
“Before I met Alex I was overwhelmed, overwrought and great at what I did. Just needed a system and some polish to make more people know about me. Alex delivered that and a million more things. She is much more than a Facebook Ads Strategist - she’s the whole package.”
Let’s have a proper chat.
No pitch-y sales call. Just a relaxed conversation about where your business is, what’s not working, and whether ads management or mentoring makes more sense for you.
I'll probably even tell you which strategy would work for you, because sometimes I can't help myself!
Get Around
Copyright Alex Platt 2026 | Created with ©systeme.io